Strategy
The first step in developing a direct marketing (DM) strategy is to understand your business goals and marketing objectives. Once we've done that, we will create an integrated direct marketing campaign with a measurable return on investment (ROI).
Our DM campaign strategies include:
- acquisition & retention strategies
- data analysis
- customer profiling
- data segmentation
- targeting
- testing
- integrated use of mail/email/web
- personalized messaging for each recipient
- tracking return on investment